COKE INTERNSHIP
OVERVIEW
Over the summer of 2019 I interned with Coca-Cola’s in-house agency, KO:OP at their headquarters in Atlanta, GA. I concepted for several different AR and social media campaigns including Coca-Cola, Minute Maid and Sprite. The featured projects on this page were holiday campaigns for Coca-Cola and
Minute Maid.
MY ROLE
As an experience design intern, I focused on the role AR plays in the hands of a Coke consumer as well as relatable content for Minute Maid parents.
Storyboard Concept
AR BROUGHT COKE PACKAGING TO LIFE
Coca-Cola needed a way to capture the holiday magic and share it with their consumers. They wanted to launch their first ever large-scale Augmented Reality experience in the U.S. which was implemented in their Coca-Cola app. The AR Holiday experience uses 3 different Coca-Cola bottles and cans as well as their iconic polar bears to transport consumers to a magical, winter wonderland. With my intern team, we concepted the content of these AR experiences. We focused on the story of the polar bear family as well as came up with different gestures and haptic feedback that supported the content for Coca-Cola consumers.
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THE TEAM
Agency: KO:OP
Creative Directors: Alex Russel, Beth Gustafson & Taylor Crawford
AR Specialist: Tactic
Intern Team: Kelsey Cowan (XD),
CONSUMERS INTERACT WITH COKE CANS/BOTTLES
PLEASE NOTE THIS VIDEO HAS SOUND
Minute Maid knows parenting isn’t always easy. Minute Maid wanted to capture real, unavoidable parenting moments by celebrating parenting horror stories during Halloween.
By talking to parents and utilizing real parenting stories inspired by Minute Maid's followers, we were able to validate that parenting has some shocking stories. KO:OP produced a series of 13 short clips to honor and celebrate these real parenting moments.
THE TEAM
Agency: KO:OP
Creative Directors: Alex Russel, Beth Gustafson & Taylor Crawford
Intern Team: Kelsey Cowan (XD),
Arielle Bryant (AD) & Michelle Lee (ST)
Storyboard Concept
MINUTE MAID PARENTING HORROR STORIES
REFLECTION
WORKING FOR COKE
Working for Coca-Cola was pretty intimidating at first, but I soon realized that the company is made up of people just like me. There are humans behind the brand making everything happen. It was cool to have an idea that you and your friends worked so hard on come to life. In a way, it felt very powerful. I came to realize just how influential a company like Coca-Cola can be on culture, the environment and the economy. When I was designing for Coca-Cola, I had to be extra mindful becuase big brands are constantly put under the light. That made me really scrutinize my own work. Coca-Cola challenged me in a lot of ways becuase of these responsibilities.
LIVING IN ATLANTA, GA
Living in Atlanta opened my eyes to many things. The culture, people, food, music, and everything in between is so vibrant. The city has so much soul; it’s palpable wherever you go. Revenge of the Dreamers III was released during the summer, so I actually drove out to the recording studio where it was created. I bumped to that album all summer! It was interesting to see where a lot of the artists on that album got their inspiration.