Americanino

Project Type

Rebrand

Location

Colombia and the U.S.

Year

2022

The Colombia based denim brand, Americanino is currently undergoing a major rebrand as they enter the U.S market. They engaged Kelsey to update all existing logo word marks that felt natural to the legacy brand. 

Americanino is founded on the idea that life in denim demonstrates movement, creation and celebration - the flow of life happens in high-quality denim. The logo suite consists of an Americanino wordmark in a customized, all caps Navy Queen Typeface. The brand inspires their customers to "Do It All In Denim," and their logo serves as a passport or a stamp of authenticity and approval featuring elements of rustic humanism with organically curved edges and intentional imperfections. 

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Credits
 

Lead Brand Designer
Kelsey Cowan
Creative Director 
Jeff Dickens
Brand Strategist
Krissi Karren
Creative Accounts Manager
Taylour Cannon