The Colombia based denim brand, Americanino is currently undergoing a major rebrand as they enter the U.S market. They engaged Kelsey to update all existing logo word marks that felt natural to the legacy brand. 

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Americanino is founded on the idea that life in denim demonstrates movement, creation and celebration - the flow of life happens in high-quality denim. The logo suite consists of an Americanino wordmark in a customized, all caps Navy Queen Typeface. The brand inspires their customers to "Do It All In Denim," and their logo serves as a passport or a stamp of authenticity and approval featuring elements of rustic humanism with organically curved edges and intentional imperfections. 

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