The Columbia based denim brand, Americanino is currently undergoing a major rebrand as they enter the U.S market. They engaged Kelsey to update all existing logo word marks that felt natural to the legacy brand.
Americanino is founded on the idea that life in denim demonstrates movement, creation and celebration - the flow of life happens in high-quality denim. The logo suite consists of an Americanino wordmark in a customized, all caps Navy Queen Typeface. The brand inspires their customers to "Do It All In Denim," and their logo serves as a passport or a stamp of authenticity and approval featuring elements of rustic humanism with organically curved edges and intentional imperfections.