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Light + Fit

Company

Danone North America

Project Type

Rebrand, Photoshoot

Year

2022

Location

Denver, CO

Los Angeles, CA

Links

I played a crucial role in Light + Fit's rebranding process by contributing to the design of moodboards for hair, makeup, nails and props for their photoshoot. It was an exciting experience working alongside a talented team of stylists and photographers on set. Together, we made bold and decisive choices for our models, resulting in a fierce and captivating atmosphere that perfectly captured the essence of L+F's next phase.

 

With weeks of preparation leading up to the shoot, I was hands-on throughout the day, ensuring every detail was in place. As the brand guardian, my role involved collaborating closely with the production team to bring the shoot's vision to life. Currently, L+F is launching this rebrand on their Website and Instagram, and I'm thrilled to see the impact it will make.

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Behind The Scenes

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If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.

Credits
 

Brand Designer
Kelsey Cowan
Creative Director 
Amanda Villalobos 
Brand Design Strategy Manager
Lauren Koprowski
Photographers 
Tawni Bannister (Lifestyle) + Julia Stotz (Product) 
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