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Light + Fit


Danone North America

Project Type

Rebrand, Photoshoot




Denver, CO

Los Angeles, CA


I played a crucial role in Light + Fit's rebranding process by contributing to the design of moodboards for hair, makeup, nails and props for their photoshoot. It was an exciting experience working alongside a talented team of stylists and photographers on set. Together, we made bold and decisive choices for our models, resulting in a fierce and captivating atmosphere that perfectly captured the essence of L+F's next phase.


With weeks of preparation leading up to the shoot, I was hands-on throughout the day, ensuring every detail was in place. As the brand guardian, my role involved collaborating closely with the production team to bring the shoot's vision to life. Currently, L+F is launching this rebrand on their Website and Instagram, and I'm thrilled to see the impact it will make.


Behind The Scenes

Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.

If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.


Brand Designer
Kelsey Cowan
Creative Director 
Amanda Villalobos 
Brand Design Strategy Manager
Lauren Koprowski
Tawni Bannister (Lifestyle) + Julia Stotz (Product) 
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