The OG Cafe by
The OG Cafe is a new fast causal dining experience for the Olive Garden brand. This new space is designed for the younger workforce and the rising number of freelancers. We saw an opportunity here to extend the Olive Garden brand by keep elements loved and valued by their current target audience and use it in a way to capture a new audience.
I conducted qualitative research interviews and surveys, designed and tested the customer experience, created the OG Café's branding, and developed floor plans, and schematic design and mural art.
90% of employees claim that taking a lunch break helps them feel refreshed yet only 49% actually take their break. While Olive Garden provides a delicious meal, the dining experience is too lengthy and isn't realistic for everyday.
Make Olive Garden a realistic lunchtime option for working professionals. When you’re in a crunch, the solution isn’t always to save time but rather to spend time wisely.
The OG Cafe by provides a place where you to dine at your own pace, allowing the Olive Garden brand to fit into more people’s lives.
The OG Cafe
The OG Cafe is a fast casual dining space set up for customers on the go and those that need to get away from the office and spend some time focusing on their work while enjoying a delicious meal. No matter your day's pace, The OG Cafe is time well spent.
The OG Cafe needed to have a visual identitiy that both referenced the parent company but sophisticates the brand in a more appraochable way for the modern day workfoce.
The OG Café provides a work haven for young professionals to dine at their own pace while tackling droning work tasks. Through certain design elements like beautiful murals, flexible seating, and technology, the Olive Garden brand becomes relevant, hip and modern while remaining delicious.
Productivity & Focus
Refueling for the rest of the day
Change of scenery
Patrons immediately know where to order food. The coffee station is off to the side allowing lines to move quickly.
If patrons are looking for an in and out experience, there is easy flex seating across from the ordering station that allows them to wait for their food and leave quickly.
In our research, we found that the #1 thing people are looking for in a coffee shop are access to outlets. So, we designed tables with plenty of outlets that are located on the tables themselves.
SECOND FLOOR OVERVIEW
The second floor offers spaces for patrons that will be staying a bit longer at the OG Café to work or have a work session in one of the meetings rooms. This floor also offers a lounge area for patrons to sit back, relax and enjoy a nice toasty fire.
The second floor work tables are outfitted with screens that allow patrons to order their food without having to pause on their work. They also have outlets on the tables.
The OG Café offers meeting rooms for patrons to book online before they get to the restaurant. They are quiet and enclosed allowing patrons to really focus on what needs to get done.
Maybe a patron just needs to escape from the office and get out to relax. The lounge area is the perfect place to cozy up and read a book next to the fire.
This project was really fun to work on becuase it was interesting to take such a fan-loyal brand and shape it into something new for a new audience. My team really wanted to create a fresh new take on Olive Garden and we worked together to think of a new experience and a new concept for the brand.